Posts about Media auditing & consulting

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1. 
   Guides & templates
   Agency remuneration

   Media Contract Guidance for Advertisers: Global Best Practice

   WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

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2. 
   Guides & templates

   Media Contract Guidance for Advertisers: Focus on China

   The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

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3. 
   News
   Programmatic & ad tech

   WFA launches global guide to media contracts excellence

   The guide looks at ten areas of best practice around the world

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4. 
   Event reports
   Channels

   Media Forum China Meeting Overview (May 2021)

   Overview of the Media Forum held on 20 May, 2021.

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5. 
   Video
   ChannelsMarketing structureMarketing operations

   Webinar: Where do great ads thrive?

   In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

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6. 
   Benchmark
   Marketing procurementMarketing operationsMarketing procurement

   Survey: Media Planning & Buying Management Tools

   A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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7. 
   Benchmark
   ChannelsAgencies & partnersAgency remuneration

   KPIs to consider when buying on TV in the MEA region

   WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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8. 
   Event reports
   Ad fraudProgrammatic & ad techAd tech

   Media Forum Meeting Overview (June 2019, Shanghai)

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

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9. 
   BenchmarkReport
   Agencies & partnersAgency evaluationMedia & analytics

   Tutorial Key Performance Indicator

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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10. 
    Video

    Webinar: Independent media advisors

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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11. 
    BenchmarkReport
    Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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12. 
    Event reports
    Ad fraudProgrammatic & ad tech

    Media Forum Meeting Overview (March 2018, Shanghai)

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"